The Fashion Technology practitioner creates garments. The technical skills involved include design, pattern construction, cutting and garment manufacture. the practitioner must understand the needs of the client and be able to offer appropriate expert advice whilst interpreting the vision for the finished project.
The practitioner must be respectful of the raw materials with which they work and apply extensive knowledge of effective sourcing, purchasing, handling and storage of all materials. The design of a garment requires innovation, creativity and artistic and design talents that incorporate aesthetics and practicalities. He or she is often creative and artistic, with a good eye for design and the ability to create pleasing and functional garments, suitable for their purpose. In addition, a thorough knowledge and understanding of specialist equipment and its use is essential. Another requirement is a high level of technical knowledge in pattern making and construction techniques. Different fabrics will react in various ways to the manufacturing process and these characteristics must be considered throughout the preparation and production process.
Wherever employed, it is essential that the practitioner is aware of current and emerging fashions and trends in the fashion industry. Equally important is an awareness of new developments in fabrics and textiles as well as machinery and equipment.
The florist may work in one of several sectors but often they are self-employed and work on commissioned projects or in the retail sector. As such they need to have business acumen and excellent interpersonal skills when dealing with clients. Design of a floral work, whether it is a small bouquet or a large installation for a major event, requires the florist to be innovative, creative and to demonstrate artistic and design talent that incorporates aesthetics and practicalities. The florist must apply the rules and theory of composition, colour and technique as valid by the floristry trade worldwide, and show clear ideas (principles and elements of floral design) in his/her works. The florist will use their expertise and knowledge of flowers, plants, botanical materials and accessories to produce floral works.
There is a wide scope of practice in industry. Some florists will work in retail outlets and prepare bouquets and arrangements speculatively for sale and must therefore be keenly aware of their market. At the other end of the professional spectrum, a florist may be commissioned to provide floral displays for major high profile international events that require interpreting a theme and working effectively with a large team and other professionals in a high pressure situation with tight time limitations.
Graphic Design Technology comprises many different skills and disciplines in the production of graphic design and output.
They require strong interactive, research, design and technical skills. After completing the research and planning stage, a project is interpreted to form a design in appropriate industry specific software. The design must be set up with the correct technical specifications for output or online publication. It is essential that practitioners understand all phases of the procedure including the constraints of the specified printing process.
Practitioners may have a broad role, or specialize as a graphic designer, graphic artist, prepress operator, typographer, typesetter, type designer, image manipulation specialist, illustrator, art director, production manager, digital printer, information designer, publisher or packaging specialist.
Graphic Design Technology involves working with external and internal clients to create solutions to their needs; it may also include the printing or online publication production. People working in this industry often work closely with their clients and must be strong communicators so that they can achieve the client’s objectives successfully. They require strong interactive, research, design and technical skills. In order to have these they need to understand the target audience, markets, trends and cultural differences and what the client wants. They must be able to work in either formal or informal teams, or stand-alone.
Visual Merchandising/ Window Dressing
A visual merchandiser creates window and interior displays in shops and department stores thus is essentially responsible for the ‘look’ of the retail outlet. The chief aim of a visual merchandiser is to maximize sales by communicating with the target audience and creating a positive atmosphere.
The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business. Whilst not possible to precisely measure the impact of the visual merchandiser’s displays it is accepted that they are an increasingly important element of the marketing and sales mix of a successful retail business.
The visual merchandiser works in retail outlets, which are part of a group with central support functions and in small independent shops where there is greater personal autonomy and responsibility. The activities a visual merchandiser undertakes are based on interpreting and researching a brief, creating a design, and implementation – working with the products and their props. Work organization and self-management, communication and interpersonal skills, problem solving, innovation and creativity: the ability to develop original ‘eye-catching’ concepts with the WOW factor which positively engage the target market and attention to detail/perfection are the universal attributes of the outstanding visual merchandiser.